5 Best Options For a Magento 2 Athlete Theme

Find out best options for a Magento 2 athlete theme through our collection. In general, they are specially designed for Sports Stores.

Please go through our selection of the most stunning and helpful Magento themes for the sport-related online projects. Listing them in the article, we are on the mission to give you the best support during the process of creating an impressive sports online store. 

Each of the five best options for a Magento 2 athlete theme below brings invaluable values with its outstanding features. Are you interested? Let’s begin!

Body Fitness


Providing your online store with an inspiring and stylish design, Body Fitness – Responsive Magento 2 theme gives visitors a dynamic at first sight. The template has been developed to fit Fitness Shop, Sport store, GYM clothing & Shoes, Body Building Supplement, Yoga Clothing. 

Besides, Body Fitness’s full customization, good organization and Bootstrap features will help you to design a well-performing Ecommerce site.

Your site is ensured to have a fully responsive design, Product list by rules, Ves Theme Setting, Ves Mega Menu, Ves Brand, Ajax Add to cart, Quick view Product, Blog, Color Swatches, Google font, Multilingual & RTL Ready, Mobile Friendly Ready. 

What is more, this Magento Page Builder offers over 50 Magento widgets, typos and shortcode that is utilized to create any content efficiently.

With all the things provided by Body Fitness, you can completely open a stunning online sports store with ease.

SM Sport


It is a premium theme that is a fully responsive layout and looks gorgeous on all devices. Thumbnail size will be automatically adjusted to fit screens of different sizes.

SM Sport has a robust interface, the main point focusing on flat design, harmonious colour scheme and clear layout, so it’s suitable for sports stores such as sporty equipment, sports accessories, sportswear,… Besides, this is a multipurpose theme so that you can personalize your site without any significant difficulties.

When powered by various premium extensions, your site becomes will stronger: Dynamic Slideshow coming with smooth transition effects, robust Mega Menu containing multiple columns styles and Ajax cart pro for quicker purchasing process of the customers. Moreover, the theme allows showing blogs outside the homepage by using: Blog – Community Edition by Aheadworks.



This easy-to-use Magento athlete theme with its full customization is designed mainly for sporty equipment store, sports accessories and sportswear. Also, this is a multipurpose theme for all kinds of business and sells any items as you wish. 

The clean theme is designed with modern style trend and support additional colours like Red, Green, Cyan and Grey. Many powerful features are integrated to help business people to boost their websites’ performance and sales.  

For instance, the extremely powerful slideshow will be drawing visitors’ attention at first sight while two menu styles are suitable for various customer subjects. Moreover, some others that cannot be missed are brand logo slider, ajax cart, ajax layer navigation, thumbnail images slider, Cloud zoom Images with zoom in, zoom out and lots of static blocks. 

Check out more exciting features of it, and you’ll be impressed.

Athlete 2


Athlete 2 is a popular Magento 2 athlete theme with the true spirit of a sportsman. The template provides new effects and strong design, which make customers undergo as wonderful experiences of shopping as possible. Like the others, Athlete 2 is fully customizable and packed with tons of features, namely the mega menu, ajax add to cart & wishlist, quick view, extended reviews summary, smart sticky header, custom grid modes, banner and product sliders, unlimited tabs, unique and flexible blog and so on. In short, this theme saves you hundreds of dollars.



As a Multipurpose Responsive Magento Theme with the eye-pleasing design, this Magento athlete theme is suitable for any massive Magento store such as sporty equipment store, sports accessories, sportswear, luxury jewellery and accessories stores.

It is integrated with many Magento extensions like SM Image Slider with the smooth transition effect. Static blocks, including beautiful images and texts, bring helpful information about your store. Layered navigation ajax and ajax cart pro extension will help customers purchase more quickly, multi-language, multi-currency, brands slider, product hover effects, and so on.

Wrapping Up

To sum up, above is a list of the top five options for a Magento athlete theme. Choosing one from them according to your needs, you are likely to get your online store impressively designed.

We hope that the article is informative and useful enough so that all your questions could be solved effectively. If you have any further questions or suggestions, feel free to share them with us in the comment section below.

Read more:

7 Amazing Magento 2 Theme Hacks

Magento is one of the most potent platforms for any eCommerce store development. Many online stores powered by Magento have taken off because of not only advanced features but also a variety of themes that none another platform can provide.

However, having many options is not necessarily good. With a considerable number of available Magento theme options, you may find it hard to choose one which you think is optimal for your site. If you have already opted for the Magento platform, there are several Magento theme hacks for you to take into account.

1. Focus on visual effects


The first thing that should be taken into consideration is the appearance of the website as the first impression counts. An eye-catching interface can give shoppers a great impression and vice versa. 

Whether the retailers gain or lose their customers depends much on the look of their online store. Therefore, make sure that your E-commerce website, which symbolizes your business, looks elegant and professional.

For instance, a Magento 2 theme with willowy lines and pastel gamut seems a perfect match for an e-commerce store selling handmade products, whereas a shiny theme with block colors works for urban clothing shops.

2. Opt for a user-friendly theme


The next step is to examine and to improve users’ experiences. A brilliant Magento theme should be clean so that both of the users and shoppers can easily navigate the interface. 

Plenty of things need to be included, such as a convenient Back-to-Top button as well as a search bar and shopping icons arranged conventionally.

Customers are more likely to be attracted to a clean and beautiful interface, which brings them an interactive experience and a feeling of being cared for.

3. Choose your own style


There are tons of Magento 2 themes suitable for various kinds of industries and multiple ranges of products. You can decide on whether you go for traditional web designs or trendy ones for your online store.
For example, a flat design should be your theme of choice if you are selling digital products while a trendy and glamorous theme is a way to go for a fashion store. 

4. Theme Customization


You have to be sure that a Magento theme is customizable so that you could personalize your site with ease. Bear in mind that even a stunning layout can be dated after a while if it is not constantly upgraded. 

Getting a tool that may come in handy for you to beautify your site on your own is a key. It helps you create an entire new Magento theme but still saves your time, money, and energy.

Read later: Effortless guide to Magento 2 theme customization (with detailed examples)

5. Banners and promotions


Is there any online store without a banner or promotion ad? No way. That is why blocks and spaces for these things are something you should consider when choosing your own Magento theme.

In fact, almost all Magento 2 themes include banners and promotion sliders, but you are better off checking before selecting a theme. With proper placement of banners and promotion blocks, you can strengthen a marketing campaign and deliver your messages effectively to the shoppers.

6. Compatibility


Your different customers may be visiting from a wide range of browsers and platforms. As a result, you should ensure the theme you are using has a responsive design. 

Checking the cross-browser compatibility of your theme in advance matters even though almost every premium Magento 2 theme is compatible.

7. Connectivity


A practical Magento 2 theme layout should come with the feature: social sharing. It is suggested that social settings be facilitated so that the customers could get updated and share their thoughts, feelings, and experiences about your site without difficulties.

Besides, instant feedback about a new product can be gained, and the customer queries can be resolved in as little time as possible. Consequently, brand recognition and promotion will be achieved, which pushes your business forward with ease.


Of course, many other factors are worth considering, but above are seven essential tips that may help pick up a suitable Magento theme for your online store. Meeting all these seven criteria would create an excellent E-commerce website.

Just make your website outstanding by choosing Magento, the most supportive and feature-rich platform in the market.

[2018 Updated] Step-by-step guide to considering Magento 2 theme’s technical aspect


You have spent a good amount of time browsing different themes description, demo, user’s review.

For the last few hours or even days, you have seen several fancy theme functions, technical advantages and feel both impressed and unimpressed.

Now you have acknowledged which theme design you should go for.

And yet you have figured out which makes up the theme’s technical aspect.

  • Which theme function should you prioritize?
  • Is there any bug remaining in the themes?
  • When comparing the themes, which theme is really faster?
  • Which element of the theme is configurable, and how easy is it?

All these questions are important to you when you choose your online store theme.

This article answers all questions from above, plus help you optimize your time spent on choosing theme.

That means helping you choose your theme faster and more accurately, and stick with that theme for a longer time before having to change theme.

And we think that Magento 2 store owners from all around the world need this.

This article outlines 7 simple steps to consider Magento 2 theme ’s technical aspect: responsive check, bug test overview, demo number count, basic page speed test, desired feature check, and design configurability check.

The first 5 steps are the preliminary check to wipe out all under-qualified theme, and should be executed in under 7 minutes/theme tested. The remaining 2 steps are the in-depth technical check of the theme, and you should spend up to an hour on checking each theme.

Preliminary consideration

The preliminary check is designed to exclude all themes that are too bad.

In this case, “bad” means that the website is not devices friendly (such as mobile/tablet port view), full of bugs, slowly loading or incompatible with the Magento version you are using.

All of the tests in preliminary check should be standardized and takes no longer than 7 minutes/theme.

A small caveat: you may find some parts of preliminary check obvious, and that’s ok as it can serve you as a checklist.

Step 1: Responsive check

Responsiveness is a must in Magento 2 website design in 2018.

A study has shown that in January 2018, 68% of Internet users use web with Mobile device.

Even from 2012, Google has claimed that 67% of users are more likely to make a purchase on a responsive website.

Responsive layout guarantees the user experience of your users across multiple devices, as well as increases your visibility in the Google search engine.

How do you check if a website is responsive or not fast?

Easy. Inspect the Demo website (in Windows/Linux, press F12; in Mac, press Command + Shift + C). Then click the devices icon, and test with all the different screen sizes.

considering Magento 2 Theme's Technical Aspect_1 - pagespeed

Any theme that makes you needs to zoom in to see the content, or feel the text and image size is unnatural and not well-made responsive.

What should you do with a beautiful theme with unresponsive layout?

Forget about the theme, as there are more beautiful AND responsive theme in the market.

Step 2: Basic Page speed test

A study from Google and SOASTAS in2016  have shown that 53% of visits to mobile sites are abandoned after 3 seconds.

That’s why your website would miss out a lot of potential buyers if the load time is high.

considering Magento 2 Theme's Technical Aspect_2- research result

Source: Google/SOASTA Research, 2017.

There are many benchmarks in the internet era. Google’s best practice for website’s page speed is 3 seconds, while Magento encourages website to load in under 5 seconds.

Either way, err on the site of the fast themes.

How do you determine the page speed of a theme?

There are tools like GTMetrix or Google PageSpeed Insights that helps you study in-depth and find ways to optimize your theme.

But when testing in preliminary consideration, you do not need that level of complexity from a page speed report.

In order to save your test waiting time using the 2 tools above (usually more than minutes), we suggest you using a less objective but much faster method.

Simply press F12, choose “Network” then CTRL+F5. Look for the red Load time.

considering Magento 2 Theme's Technical Aspect_3 - pagespeed test

What should you do if the theme Homepage’s red load time is more than 5 seconds?

Just move on to the next theme.

Otherwise, the theme is good regardings page speed.

Step 3: Bug test overview

Bug test is a long process in software development.

In general, the more users, bug tests occurred by vendors and versions released, the fewer bugs remain.

However, you do not need to be a professional tester when you test the themes’ bug.

You just need to perform a basic test on 6 fundamental pages of the theme.

The key here is not to waste your time testing in-depth any theme, but just test its core function on the surface.

Indeed, spend no more than 5 minutes in this section.

How do you perform a basic bug test on the theme?

Simply become a customer and try to make a purchase from the demo website.

If you can successfully make a purchase and view the company’s about and contact page, the theme passes the basic bug test.

What should you do if you have to click back or refresh many times to make the purchase, or cannot purchase at all?

Forget about that theme and move on.considering Magento 2 Theme's Technical Aspect_9 - bug test

Step 4: Compatibility check

The theme has to be compatible with your website’s Magento version to operate normally.

If you are using Magento version 2.2.4, but the version supported by the theme vendor is only 2.2.1, then move on to the next theme.

How do you check theme and website version compatibility?

Check your website’s version by checking the bottom of your Admin Dashboard.

considering Magento 2 Theme's Technical Aspect_4 - website version

Then check if that version is supported by the theme in the theme description.

considering Magento 2 Theme's Technical Aspect_5 - theme supported versions

What should you do if the theme is not compatible with your website’ Magento version?

Change your website versions by spending weeks of work and a ton of money.

Or just comfortably move on to the next theme.

Step 5: Demo count

This is an optional step, and is occasionally overlooked.

Because the more you know your theme demand, the less demo you need from a theme.

However, a theme that includes many demos is safer to select, because there are many CMS blocks for you to choose and customize, and call from different pages.

That means delaying the task of designing your website and just choose a theme that has many options for you to choose later.

You still need to figure out your desired design later.

That’s why the number of demo inside a theme matters only when you do not know your theme demand.

If you’ve already known exactly what you need in your theme, you would not want to waste time changing the theme later, and a theme with only 1 demo can fully serve your purpose.

With that being said, we strongly recommend you do a good job at planning your theme demand before choosing themes.

considering Magento 2 Theme's Technical Aspect_6 - choose from multi-demo theme

What should you do if the theme does not have any demos?

Only move on if you cannot clarify your needs.

If you are unsure what you need, err on the side of the themes that has many demos.

Detailed consideration

Detailed consideration occurred after you have shortlisted all the themes that you like the design of some themes that are not “too bad technically”.

Now you have to consider the theme’s technical aspect in detail.

This may take hours of browsing theme demo, user’s guide, theme reviews even asking the vendor for technical information.

Step 6: Desired features check

If you have carefully planned your desired feature ahead, you will find this step very easy.

By carefully, we mean having a list of desired feature.

How can you check your desired feature?

You can use excel to compare different themes regarding your desired features. Occasionally, your theme will not have sufficient feature you desire.

And that is good for you because you are not looking for a custom development.

The good news is not all the features are equally important. There are features that are critical to your site, and there are ones that are not that important.

Therefore, a rule of thumb is sorting features by priority and choose the theme that has most features with the highest priority.

For example, let’s say you want your theme to have 17 features:

  • AJAX Add to cart
  • Multiple layouts for product page
  • Hot Deals
  • product slider
  • Paralax background
  • Megamenu
  • Retina ready
  • RTL
  • Multiple currencies
  • AJAX Search
  • Newsletter popups
  • SEO optimized
  • GG Rich snippet
  • Multiple languages
  • Layered navigation
  • Multiple layouts for category page
  • Blog module

Now you have theme#1, theme#2, and theme#3. You should have a sheet like the one below, and Sort all features by their priority.

considering Magento 2 Theme's Technical Aspect_7 - feature list with priority

Now the theme with the best feature is the theme with the most “Yes” in the D Column, starting from the highest priority feature. Consider choosing that theme.

What should you do with your desired feature list?

Download our template file just like above to evaluate theme feature reasonably.

Step 7: Design Configurability check

The theme having the design closest to you expectation can still be wiped out in this step. They can be very beautiful to look at, but painful to configure.

After purchasing the theme, you would want your website design to go live fast. That means the setup is simple, and the configuration is easy.

When your configuration is all set, you would want it to be stable and remains the same.

But if the design you want is not configurable in the admin panel, you would have to spend a significant amount of time customizing the code.

That’s why the difference between the theme demo and your expected design should be configurable.

How can you check the configurability of the difference between the theme demo and your expected design?

Browse the user’s guide.

Occasionally, a good theme user’s guide provides the How in configuring the theme. The great theme user’s guide presents the How in a visually understandable way.

Consider the example below:

considering Magento 2 Theme's Technical Aspect_8 - user's guide

This is the Footer section in our Thinnk Theme user’s guide. Looking at the red-boxed sections, you can see which section – like Address, Email, and Phone – can be changed. Other sections outside the red box – like the newsletter form – cannot be changed.

If the user’s guide is in more detail, you should know actually how you can configure each section. For example, in the example above, you can edit the “Address”, “Email” and “Phone” content in the bss_footer_store_info.

What should you do if all shortlisted theme cannot be configured to meet your expectation?

We recommend you to make an excel sheet like Step 6 and accept sacrificing the unimportant ones.

Otherwise, you can customize on your own, or hire professionals to do for you, but those options are more costly in terms of time and money.

Considering Magento 2 Theme’s Technical Aspect: In conclusion,

That’s quite a long read. We hope that by now you can evaluate several themes and choose the best theme in term of technical aspect.

However, aside from technical aspect, a theme also needs to have a great design and provide professional support. You can see our guide to choose theme based on design, and based on support.

So do you want anything to be added to this article? Let us know in the comment below.

[2018 Updated] Guide to choosing premium theme designs for Magento 2 websites


After considering the difference between free and premium Magento 2 theme for your website, you should make a decision. If you are serious about doing business, we highly recommend you going for the carefully-designed paid theme.

Besides good technical and support, the first thing to consider in choosing website theme for your store is the design.

Remember: people judge a book by its cover, your users judge your business by its theme, and you definitely should judge a theme by its design.

But what aspects of design should you judge when it comes to website theme?

In this article, we present 3 critical elements of a premium website design in a Magento 2 store: clear visual hierarchy, consistent color, suitable font.

A theme having all these 3 design elements can assure the aesthetic aspect of your website. And a beautiful website helps communicate the quality of the brand, improve the visibility of marketing campaigns, make the foundation for increasing conversion rate and emphasize all the messages you want to broadcast.

1. Clear visual hierarchy

The purpose of design is to communicate the message visually. However, whether the message is communicated successfully or not depends on the navigation of the information.

An organized hierarchical can guide website visitors to follow the flow of the story you are telling.

Visual hierarchy refers to the arrangement or presentation of elements of information in a way that implies importance.

With a website designed with clear visual hierarchy, the users visiting your site can find and understand the most important message you want to communicate. Consider 2 pages below:

visual hierarchy in choosing premium Magento 2 theme design

Which one do you think is more understandable?

It is clearly the page on the right, which provides a way to catch the key information. In order to understand the left page, users have to read each sentence one-by-one to catch the idea.

In the context of flooding information on the internet, contents are abundant that users even develop banner blindness.

Even if you have very good products and value proposition, a rock-solid message but your website design does not follow the page on the left above, users would just ignore your effort.

They would not hesitate to hit that “comfortable back button”.

As you can see, visual hierarchy system helps prioritizes the content of websites.

In Website design, a good visual hierarchy system means clearly discriminate the importance of the contents of a website page.

This can be achieved by setting up the contrasting colors, a large difference in font size, or line spacing. with the use of font of the text element or images.

When considering website design, you can try this visual hierarchy test: zoom out to 50% (by holding CTRL + mouse scroll down), have 3 seconds to look at the design then look away.

If then you cannot tell what the website is about, the website is bad in term of visual hierarchy.

A website that is bad in visual hierarchy, you cannot expect your users to understand what you are trying to tell. So a rule of thumb when choosing a Magento 2 website theme design is: go for the ones that are easy to understand hierarchically.

2. Consistent color

Color is one of the most visual aesthetic aspects that easily affects human’s emotion in an immediate way.

color emotion in choosing premium Magento 2 theme design

Image credit: thelogocompany.net

People would perceive brand personality differently when it associates with different colors. That’s why there are some colors that are very commonly used in certain industries.

For example, in the restaurant industry, the most used color for the logo is red, to trigger energy and even feelings of hunger.

restaurants popular color in choosing premium Magento 2 theme design

Image credit: visualcapitalist.com

However, in the communication industry, the color dominates logos is blue, as it conveys clear thinking and communicating.

communication popular color in choosing premium Magento 2 theme design

Image credit: visualcapitalist.com

In branding, the brand color helps customers memorize the brand, including its name, industry, products, and attributes. There is no exception to this rule, whether the (potential) customer interacts with the brand via offline or online stores. According to Kissmetrics:

85% of shoppers place color as a primary reason for why they buy a particular product

Color increases brand recognition by 80%. Brand recognition directly links to consumer confidence.

The Magento 2 website design color, therefore, needs to be consistent for users to easily recognize the familiar brand, making the more purchase in less amount of time.

At its best practice, an Magento 2 website design should follow a color palette.

color palette in choosing premium Magento 2 theme design

You can learn to create your own color palette here. If you have already had a primary color, you can consider adding colors to different elements of your website using Adobe’s free Color CC.

After that, you would want to change the color of multiple elements of the theme to the colors in your color palette. For example, you would want to configure the color of some texts, buttons like below:

example color configuration in choosing premium Magento 2 theme design

Technically, in this section, the theme that you can configure many elements color wins. These elements can be text color, background color, and button color.

So in order to get the best out of the brand’s color, go for a theme that you can configure many elements’ color.

3. Suitable font

When choosing website design, font choice should be considered seriously. Poor font choice results in an unprofessional website.

poor font choice in choosing premium Magento 2 theme design

In the 3 examples above, website owners make terrible choices in selecting fonts.

The font usage of the left one conflicts in both colors and angles, with dense paragraph line spacing, minimize the desire to read the paragraph.

The font usage of the middle one is misleading, as the header and body font have the same weight and typeface. The font is the default Times New Roman, which makes the website looks dull and extremely amateur.

The font usage of the right one is in its clarity. All elements are way too small to be readable.

So what makes a good font choice?

If you have had your fonts determined in your brand guidelines, congratulations. Just follow it.

However, if you have not determined the font for your brand, you need to know the font types.

Font Types

There are 4 most basic font types: Serif, Sans Serif, Script, and Decorative. Each type of font conveys different font characteristic. You have to choose website design which supports the font suitable for your business.

Among 4 font types, Serif and Sans Serif fonts are commonly used due to its simplicity. In website design, using Script and Decorative as elements’ font would be too hard to read.

Sans vs Sans Serif in choosing premium Magento 2 theme design

Image Credit: fonts.com (Serif: left, Sans Serif: right)

Sans Serif fonts give a sense of youth and active. On the other hand, Serif fonts create a feeling of maturity, classic.

Given that, businesses that target young people often use Sans Serif:

PEPSI banner in choosing premium Magento 2 theme design

In contrast, high-end ones commonly use Serif:

Hermes Banner in choosing premium Magento 2 theme design

Construction and real estate business makes great use of Bold Sans Serif for a solid, sustainable sense:

Frontline Roofing and restoration logo in choosing premium Magento 2 theme design

On the other hand, women-oriented brands eager on slim sharp Serif font:

Gucci banner in choosing premium Magento 2 theme design

Font conflict

You should keep your website design’s font number low. In fact, in the design world, there’s a golden rule that is rarely be crossed: no more than 3 fonts in 1 design.

In fact, you can just have just 1 font, with different font style, size, and color that can clearly communicate the message while retaining consistency of the font.

Burger King banner in choosing premium Magento 2 theme design

You should also note that the heading font should stand out, while paragraph font needs cohesion.

In choosing the website design, a theme should have font configuration options. You should be able to choose the main font that matches your business brand or industry. The paragraph and headings font size should be dramatically different.

Choosing best premium theme design for Magento 2 website: in conclusion,

The first thing to consider when buying a theme for Magento 2 website is the design. We have discussed in depth 3 critical elements of a premium website design that you should pay attention: clear visual hierarchy, consistent color, suitable font.

Choosing themes that has the design that has all 3 elements guarantees you an aesthetic and practical design at the same time. Your website can and should be both beautiful and able to convert.

However, a beautiful theme without configurability, function and full of bug cost both a great deal of time and money. The next step in considering the theme is checking the theme’s technical aspect.

Do you think there are other important elements that should be included? Any elements you want to add more details? Let us know your opinion in the comment below.

6 fundamental views any Magento 2 theme design needs

6 fundamental views for Magento 2 theme design

As an online store-owner, you may ask: so in order to sell goods on my site, how many views do I need? Answering this question ensures that you understand your user’s buying process, therefore helps you better organize the structure of your website and address your needs for the website theme.

This article focuses on the views that your Magento 2 site must-have in order to be able to convert a visitor into a customer. A starter in Magento 2 should think of this as a guideline to prioritizes the pages that need extra attention in the early days of their business.

Inside a Magento theme design, there are always 6 fundamental views: Homepage, Category page, Product page, Cart page, Checkout page and About page.

Let’s think of your website as a brick-and-mortar bookstore. When a person walks into your bookstore, what do they see?


The website domain is the same as the address of the bookstore, for customers to come buy goods.

When a person walks in your bookstore, they see an overview of the goods the store sells: books. The bookshelves, which has category names with bold, large font size on it, helps navigate the person to the kind of book they want. Your bookstore visitors should find it easy to notice the best-selling and newly arrived books right at the welcoming door of your store.

bookstore overview most important view of bookstore

The Homepage of your site serves the same purpose as the overview of your bookstore: telling your visitors what you sell, provide good navigation, and promote the products that sell. Take a very quick look at e-commerce market leader’s homepage:

homepage - most important page of e-commerce website

For those purposes, the best practices of designing the Homepage are:

  • Present your goods in a visually attractive way. This means high-quality images and a great homepage design.
  • Provide good navigation. This means that the products should be categorized in an easy-to-understand way, and can be accessed in no more than 3 clicks. Using Mega Menu is a good option. For more information about e-commerce website structure watch the video below from Brian Dean:

  • Promote the products that sell. This means using attention-grabbing banners with clear promotion message. Using dynamic banner slider may be a good start, as Amazon still make use of it.

The Category page

When a person entering your bookstore knows which book genre he is fond of, let’s say it’s “classics”, he goes to the shelves with the name of that genre on it. Now he sees various classic books, presenting in an organized way. He can pick up some books that seem interesting to him, and knowing the name, the price, some basic testimonials without actually opening the book.

bookshelves - important view of bookstore

The Category page has the same function as the bookshelves. It should showcase your in-stock goods of a certain category in an organized way. Visitors should be able to have a glimpse of the basic information of each product you have: the name, the price, and some review. Take a look at Pet Shop’s Category page below:

category page - important page for e-commerce website

For those purposes, the best practices are:

  • Having a filter that can be used to narrow down to user’s specific needs: product price, brand or several other attributes. In Magento 2, the filter is called Layered Navigation.
  • The product price and review are easy to notice, and the product image is clear.

The Product Page

When a person examining your bookshelf is interested in a particular book, he picks up the book to take a look at the inside. Typically, he reads the table of content, the introduction, the detailed testimonials, the author biography, and sometimes a page of the chapter he is curious about. All of that is to have a more in-depth knowledge of what the book is about.

book content - important view of bookstore

The Product Page works exactly the same way. It should be able to give a sense of good understanding of the product, to further empower users to buy the product or not. All these good information are multimedia, detailed information (weight, size, color…), delivery policies, detailed reviews with ratings, warranty policies. Take a look at Take Lessons’ product page below:

With these purpose in mind, here are the best practices for designing product page:

  • Detailed information should be divided into criteria.
  • Review section should come after the product detailed information, to ensure the lead of the value and credibility of the product.
  • Of course, the Call to action that seduces the lead to add the product to cart should stand out, favorably sticky-designed.

The Cart page

After deciding to buy, the person picking up the book, and find some more books. Let’s say after sometimes, he decided to buy 3 more books and no more. Take a last look at 4 books on his hand to check if he has missed any, he holds all the books and head to the cashier desk.

hand - important view in bookstore

The Cart page is as important as the above buyer’s hand. In order for the buying experience to be good, the cart page is designed for the reviewing process of the buyer. The buyer should be able to raise or decrease the number of each product. Take a look at the Cart page of our website, when you want to purchase our Magento 2 Themes:

Cart page - important page of e-commerce site

Cart page design best practices:

  • Avoid function errors. This means that you should spend time checking bugs and debug at all costs. For example, if the “Go to checkout” button is not working, then all of your previous efforts have gone with the wind.
  • Simple design that is congruent with the website concept.

The Checkout page

The person goes to the check out to pay money for the books. He can choose to pay with his credit cards, or in cash. The tax is and all other fees are calculated so that he acknowledge the actual money he has to pay. He pays and leaves your bookstore with satisfaction.

cashier - important view at bookstore

The Checkout page is your cashier desk when the customers pay the money. The customer should be able to provide shipping location and method, choose preferred payment method, and check the final money he has to pay. Other information like email address can be added. Take a look at our Checkout Page below:

checkout page - important page for e-commerce

Checkout page best practices: the same as Cart page best practices.

About page

Lastly, although the offline buying process does not include detailed researching about the vendors, the online buying process relies heavily on the trust of visitors. If you are a new venture, it requires months or even years for your brand to be recognized. The starting point of visitor’s trust to your brand is inside the About page, where you showcase your company information: who you are, what you do, the vision you are achieving… Take a look at Ebay’s About page below:

About page - important page for e-commerce website

About page design best practices:

  • Divide the page into independent sections that tell different angles of your business. Many of potential customers need to be hooked on your brand first, then make a purchase later.
  • Spend time crafting and choosing among the best stories you can tell. I personally cannot stretch this enough, as it is one of the highest ROI activity to do when selling online.

In conclusion,

So that’s it. By now you have known 6 must-have views for any Magento 2 theme design: Homepage, Category page, Product page, Cart page, Checkout page and About page. We hope that you are now determined on the most important pages on your Magento 2 website.

The design of your website pages should be congruent with the importance of the pages. When choosing a theme, you need to acknowledge your design demands for each important page. Therefore, you can later choose between themes wisely. 

If you are using Magento 2, you might not need to have a new theme, as the default theme has covered these 6 must-have pages. The next step for you is to read more about what is configurable and what is not in Magento 2 default theme.

Do you have any opinion on Magento 2 theme design? Let us know in the comment section below, and we would have a discussion.