Sometimes, online store owners think choosing a Magento theme for store carefully is not crucial in the online market as they insist that they don’t judge a book by its cover, and even if their theme isn’t beautiful, their products are still right.
Unfortunately, this old turn of phrase is not right in the ecommerce business.
As nowadays, almost all customers have significant effects on the storefront pages, and if your website is not attractive and useful, your sales and revenues will suffer.
Come with us to figure out the importance of the theme store.
Let’s go!
Table of Contents
What to Expect from a Magento Theme for Store?
The first thing you should know is the definition of a Magento theme.
So, what is the theme store? – Magento theme for store is a template that shows what your online store looks like and how it works.
The type of Magento theme will depend on the kind of products or the brand of your business.
There are three kinds of themes available: free, premium, and the third party.
Let’s look at the benefit to know why you should have a Magento theme.
A good first impression
One of the essential parts of the first impression is loading time as a slow loading site can cause customers irritated, and it also affects their shopping experience.
Moreover, it’s crucial to have a great looking website as customers will get a sense of satisfaction and engagement when they visit your site.
So, choosing a suitable theme will help you succeed in your online business.
Easy use and navigation
The theme must be user-friendly to attract more viewers, that’s so vital.
But how can you carry out that? Think about its functions such as your business scale, related products, services, mailing list pop-ups, and size charts.
The following thing is the layout as you need to show the number of products on it.
For example, 10 or 100 products will be listed.
If you have a large number of products, you should organize them in the categories to make navigation better and easier.
Besides, colors, design, and call to action are also necessary to have a prominent theme.
Fit with your brand
With a suitable Magento theme for store, you can show customers who you are, what kind of products you are running the online business, and create a unique loge as well as the brand in their memory.
If you have the wrong theme, you will not connect with your target market, and this makes your sales and revenues down.
Good support
Every Magento theme for store has its troubleshooting support to help you address any problems during your customization and development.
Even if you have a command of the Magento theme, there still are some issues popping up further down the line.
It’s essential to read reviews to know more common issues, either with the theme itself or with the quality of support.
How to Choose A Theme for Your Online Store
Building a website is not as easy as making a house or other structures because having a unique and useful website means you need to think about what people need a lot.
Moreover, one of the most significant steps in the process is choosing a good theme store.
But, how can you choose a proper theme store to give information to visitors?- Here we will show you two ways to carry out this.
Choose the right theme design
There are three sections of a premium website design in Magento 2 store: clear visual hierarchy, consistent color, suitable font.
A theme with three elements can ensure its aesthetic appeal, and this can improve conversation rate, marketing campaigns, and brand impression.
Clear visual hierarchy
Visual hierarchy relates to the arrangement or presentation of elements of information and how they imply their necessity.
If your website is designed with a clear visual hierarchy, the users who visit your site can find out and understand the most important message you want to transfer to them.
For example:
Looking at the picture above, do you think which one is more understandable? It is probably the right one, which provides critical information with an illustrated photo. If visitors want to understand the left page, they need to read every sentence, which is so time-consuming.
It is clear that a visual hierarchy system can help to prioritize the content of websites.
In Website design, an excellent visual hierarchy system means clear discrimination the importance of the contents of a website page to provide the necessary information.
Setting up the contrasting colors, a massive difference in font size or line spacing with images, or the use of font of the text element is useful ways to achieve this.
Consistent color
Color is one of the most visual vital aspects of a theme, as it will directly affect the user’s experience. People will consider your brand in a personal way based on different colors that it associates.
That’s why there are some specific colors used so commonly nowadays.
For example, almost the logos used are red to stimulate energy and hungry feeling.
However, blue is the most popular color in the communication industry, as it shows clear and logical thinking.
Apart from that, in terms of branding, the brand color helps customers remember the brand, including its name, industry, attributes, and products.
Suitable front
When choosing a theme, you should consider front seriously as a weak front will cause an unprofessional website.
The first step is deciding the theme in a variety of sections of your business.
After that, you need to find a theme that you can configure to follow the font you chose.
Choose the theme with excellent technical attributes
There are 5 easy steps to help you to consider a Magento theme for store.
Step 1: Responsive check
Responsiveness is a must-have element in an online store. You can check it quickly by inspecting the Demo website (in Windows/Linux, press F12; in Mac, press Command + Shift + C). Next, click the devices icon, and test with all the different screen sizes.
Step 2: Basic page speed test
According to Google and SOASTAS, in 2016, there are 53% of visitors abandoning a website if they have to wait over 3 seconds to load it.
You can find various ways to optimize your website via tools like GTMetrix or Google PageSpeed Insights.
Step 3: Bug test overview
Bug test is one of the long processes in software development, but you don’t need to be an expert when you test a bug’s theme. The only thing you have to do is illustrating a basic test on 6 first pages of the theme.
The key here is not to spend too much your time testing in-depth any theme, just test its core function on the surface. Bear in mind that spending no more than 5 minutes in this section.
Step 4: Compatibility check
Your Magento theme has to configure with your online shop. For example, if you are using Magento version 2.2.4, but the text provided by vendors is only 2.2.1, then move on to the next theme.
Do you wonder how to check compatibility? Let’s check your website’s version by checking the bottom of your Admin Dashboard.
Then check if the theme in the theme description supports that versions.
Step 5: Desired features check
You can use excel to make a comparison among different themes regarding your desired features. Generally, your theme will not have sufficient you want, and this is good for you as you don’t look for custom development.
However, you still need a rule of thumb that sorts features by priority, and chooses the theme that has most features with the highest priority.
For instance, you want your theme to have 17 features and now you have theme#1, theme#2, and theme#3 as the following sheet:
If the instructions above are not good enough to help you choose the useful theme for your online store, we will introduce you top 5 Magento theme for store as follow.
Top 5 Magento Theme For Store to Boost Your Online Business
1. Avada – $60
Avada is the best selling theme of all time with excellent support, listening to users, and never stopping upgrading their product.
This theme brings you a variety of features, ranging from a Footer Builder to the option design and build a single custom post, Portfolio post, archive, search, and 404-page layouts. Alongside, new Design and Layout Elements, tons of improvements, and theme builder innovations.
2. The7 – $39
The7 is so much more than a theme as it provides 48+ pre-made websites, 6 premium plugins, more than 1000 themes, 250+ page options, and deep integration with Woocommerce.
In particular, you only need to pay the low price to get all of it and receive professional support from the expert team.
3. Flatsome – $59
Flatsome is the perfect theme for any online shop, company websites, or all client’s websites as an agency or a freelancer.
The theme store has all the tools needed to create super, fast, responsive websites with amazing user experience.
Moreover, you can create anything without any coding thanks to unlimited options with a revolutionary responsive page builder.
4. BeTheme – $59
BeTheme has been one of the most famous multipurpose WordPress themes for a long time. It has fully compatible with elementor, more than 50 BeTheme elements, and dedicated pre-built websites.
The most outstanding feature of the theme is a lighter theme package with only 6 MB.
5. Bridge – $59
The Bridge is a responsive retina multipurpose WordPress theme suitable for just about anyone. Whether you are a creative, a corporate team, a medical doctor, a lawyer, or a freelancer looking for a personal blog or a modern portfolio website, Bridge is your best option.
This theme is not just a theme, it’s a collection of amazing examples with tons of features. The possibilities are truly endless.
Wrapping up
This is the end of this article. We hope that you have a better understanding of the Magento theme for store and the skills to choose a good one for you.
If you have any problems, feel free to let us know.
You will receive full and dedicated support.
